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January 23, 2005

2nd Round of Pepsi + iTunes Promotion

Looks like the notably unsuccessful Pepsi + iTunes promotion is taking another shot at giving away some free songs. The promotion originally tried to give away 100 million songs, but ended up with about 5 million winners due to recalls as a result of customers being able to see whether or not a bottle was a winner by looking through it at a certain angle. The 2nd round of the promotion plans to be giving away 200 million songs between January 31 and April 30.

Read Story [MacNewsWorld]

Posted by Alan Joyce at January 23, 2005 06:34 PM

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